Triple A Outdoor, though an Out-Of-Home advertising
Agency; in the pursuit of her mission and vision
statements at one time felt publishing Directories of
Government Approved Private Schools in Lagos State could
contribute immensely towards realization of her
objective. We are of the opinion that this publication
would be a valuable companion particularly for residents
of Lagos State, as part of Triple A effort towards
realization of its corporate social responsibility;
while using the platform to reach some target audience.
authors want to create truly professional quality books
and publications but are often stymied by the expenses
involved in hiring researchers, editors, book designers,
cover designers, e-book converters and all the other
services you need to come up with good publication. As a
business organization, we initially planned to use
‘crowd funding’ to raise funds and mitigate the
financial burden on the company. Crowd funding is a
means to generate financial support from people who
believe in your project while connecting with the
audience of your publication.
Being an outdoor advertising Agency, we made direct
contacts with media buyers and advertisers to inform
them about this laudable project for their possible
advert placements in the publication. This could have
provided an opportunity for us to mitigate our huge
financial exposure in executing the project.
The response from media buyers and advertisers was
abysmal, notwithstanding Triple A still went
ahead to successfully execute the project to the
admiration of all.
The list of publications made so far is as below and
copies are still available for all interested buyers;
1. Directories of Government Approved Private Schools
in Lagos State 2009/2010. First Edition.