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Triple A Outdoor, though an Out-Of-Home advertising Agency; in the pursuit of her mission and vision statements at one time felt publishing Directories of Government Approved Private Schools in Lagos State could contribute immensely towards realization of her objective. We are of the opinion that this publication would be a valuable companion particularly for residents of Lagos State, as part of Triple A effort towards realization of its corporate social responsibility; while using the platform to reach some target audience.

Many authors want to create truly professional quality books and publications but are often stymied by the expenses involved in hiring researchers, editors, book designers, cover designers, e-book converters and all the other services you need to come up with good publication. As a business organization, we initially planned to use ‘crowd funding’ to raise funds and mitigate the financial burden on the company. Crowd funding is a means to generate financial support from people who believe in your project while connecting with the audience of your publication.

Being an outdoor advertising Agency, we made direct contacts with media buyers and advertisers to inform them about this laudable project for their possible advert placements in the publication. This could have provided an opportunity for us to mitigate our huge financial exposure in executing the project.

The response from media buyers and advertisers was abysmal, notwithstanding Triple A still went ahead to successfully execute the project to the admiration of all.

The list of publications made so far is as below and copies are still available for all interested buyers;

1. Directories of Government Approved Private Schools in Lagos State 2009/2010. First Edition.