Reach Your Audience
With internet increasingly displacing radio and
television as veritable platforms for media
campaign, outdoor advertising remains the only
unique medium by which your messages can be
Advertising plays a very important role for any kind
of business and can be done through various media.
For any size of business, there are various types of
creative OOH advertising which are beneficial and
advantageous to the peculiarity of each
Outdoor advertising is a great way to reach
consumers where they live, work, shop and play. It
is a medium that connects target audience (that is
constantly on the move) with advertisers and when
creatively deployed; it creates brand, reputation
and image where none existed before.
What Is Outdoor Advertising?
What form of advertising can be experienced 24 hours
a day, 7 days a week, 52 weeks a year and is not
surrounded by editorial or programming and can be
targeted to reach specific audience? If you guessed
outdoor advertising, you are absolutely right.
Outdoor advertising ranges from posters, airport
ads, bus signs, mall posters, transit shelter signs,
stadium signs, wallscapes to the familiar towering
billboards along highways. It can even be a
magnetized sign you put on the side of your van. It
is estimated that there are more than 40 types of
outdoor advertising with billboards being the most
widely used and recognized.
Why Use Billboard Advertising?
The advantages of billboard adverts are many when
compared with other forms of advertising. There are
loads of people, old and young, males and females
who travel and pass by the
medium in their cars, buses or any other
transportation couple of times over.
Billboard advertising has the following advantages: