Advertising with Added Advantage

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With internet increasingly displacing radio and television as veritable platforms for media campaign, outdoor advertising remains the only unique medium by which your messages can be delivered effectively.
Advertising plays a very important role for any kind of business and can be done through various media. For any size of business, there are various types of creative OOH advertising which are beneficial and advantageous to the peculiarity of each organization.

Outdoor advertising is a great way to reach consumers where they live, work, shop and play. It is a medium that connects target audience (that is constantly on the move) with advertisers and when creatively deployed; it creates brand, reputation and image where none existed before.

What Is Outdoor Advertising?
What form of advertising can be experienced 24 hours a day, 7 days a week, 52 weeks a year and is not surrounded by editorial or programming and can be targeted to reach specific audience? If you guessed outdoor advertising, you are absolutely right.

Outdoor advertising ranges from posters, airport ads, bus signs, mall posters, transit shelter signs, stadium signs, wallscapes to the familiar towering billboards along highways. It can even be a magnetized sign you put on the side of your van. It is estimated that there are more than 40 types of outdoor advertising with billboards being the most widely used and recognized.

Why Use Billboard Advertising?

The advantages of billboard adverts are many when compared with other forms of advertising. There are loads of people, old and young, males and females who travel and pass by the
billboard advertising medium in their cars, buses or any other
means of transportation couple of times over.
Billboard advertising has the following advantages:
 
Re-inforces the availability of the brand
Targets the mass market
Re-assures consumers of the brand choice
Provides retailers with proof of advertising support
Reaches markets no other advertising medium can
High visibility
Builds brand loyalty
Maintains brand dominance
Strategically located, you can not miss it
Wide coverage, high frequency and very impactful

Benefits Of Billboards & Other Outdoor Advertising Media

Billboards and other outdoor ads are an effective way to capture attention, reach busy people, change attitudes and convey important messages.
Some of the benefits of billboard/outdoor advertising are mentioned below:
 
Total Reach
Constant Exposure
Low Cost Per Thousand
Target Market
Flexibility
Attention Span
Larger Than Life
Media Mix

Why not come on board and let’s delight you with our top-rated communication strategy to build your brand, reputation and image.

 


 

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