Advertising with Added Advantage

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With internet increasingly displacing radio and television as veritable platforms for media campaign, outdoor advertising remains the only unique medium by which your messages can be delivered effectively.
Advertising plays a very important role for any kind of business and can be done through various media. For any size of business, there are various types of creative OOH advertising which are beneficial and advantageous to the peculiarity of each organization.

Outdoor advertising is a great way to reach consumers where they live, work, shop and play. It is a medium that connects target audience (that is constantly on the move) with advertisers and when creatively deployed; it creates brand, reputation and image where none existed before.

What Is Outdoor Advertising?
What form of advertising can be experienced 24 hours a day, 7 days a week, 52 weeks a year and is not surrounded by editorial or programming and can be targeted to reach specific audience? If you guessed outdoor advertising, you are absolutely right.

Outdoor advertising ranges from posters, airport ads, bus signs, mall posters, transit shelter signs, stadium signs, wallscapes to the familiar towering billboards along highways. It can even be a magnetized sign you put on the side of your van. It is estimated that there are more than 40 types of outdoor advertising with billboards being the most widely used and recognized.

Why Use Billboard Advertising?

The advantages of billboard adverts are many when compared with other forms of advertising. There are loads of people, old and young, males and females who travel and pass by the billboard advertising medium in their cars, buses or any other means of transportation couple of times over.
Billboard advertising has the following advantages:
 
Re-inforces the availability of the brand
Targets the mass market
Re-assures consumers of the brand choice
Provides retailers with proof of advertising support
Reaches markets no other advertising medium can
High visibility
Builds brand loyalty
Maintains brand dominance
Strategically located, you can not miss it
Wide coverage, high frequency and very impactful

Benefits Of Billboards & Other Outdoor Advertising Media

Billboards and other outdoor ads are an effective way to capture attention, reach busy people, change attitudes and convey important messages.
Some of the benefits of billboard/outdoor advertising are mentioned below:

I. Total Reach
Provides broad coverage and target market reach. It is the most visible media exposed to everyone who goes outside of the home (hence, out-of home media) to work, school, shop or play.

II. Constant Exposure
It is always in the public domain. People can not ‘switch it off’ or ‘throw it out’. People are exposed to it whether they like it or not. In this sense outdoor advertising truly has a ‘captured audience’.

III. Low Cost Per Thousand
Outdoor advertising has the lowest cost-per-thousand of all media. It is unsurpassed in its ability to supply long lasting impression, coverage, reach and frequency.
Outdoor advertising has advantage of cost, opening the door to all advertisers, small or big. According to research by Outdoor Advertising Association of America (OAAA), outdoor advertising is 80% less expensive than television, 60% less expensive than newspapers and 50% less expensive than the radio.

IV. Target Market
You can target a precise audience in a specific city or broad based population. Outdoor advertising can be efficiently used to target specific ethnic group, age, income levels, or other demographic segments.

V. Flexibility
Outdoor advertising can be located in any areas where it will most likely be effective. These same ads when carried by newspapers, radio or television may be missed altogether by the ideal target audience.
Outdoor advertising is considered to be one of the oldest media, yet technology has provided the opportunity to develop creative, eye-catching and high-impact billboard messages.

VI. Attention Span
Consumers will naturally focus on an outdoor advertisement in comparison to the same ads in newspapers, TV or the radio. Stuck in traffic or waiting at bus stop, most individuals are looking for something to pass time. Human eyes will rapidly fixate on an outdoor signs to help pass time and avoid boredom.

VII. Larger Than Life
Outdoor advertising compels attention, stimulates recall and gives big brand feel. Advertisements on mega billboards build brands stature and commands dominance.

VIII. Media Mix
Outdoor advertising when combined with other media becomes most effective and excellent adjunct to the newspapers, TV or the radio.

Why not come on board and let’s delight you with our top-rated commuincation strategy to build your brand, reputation and image.

 


 

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