Reach Your Audience
With internet increasingly displacing radio and
television as veritable platforms for media
campaign, outdoor advertising remains the only
unique medium by which your messages can be
Advertising plays a very important role for any kind
of business and can be done through various media.
For any size of business, there are various types of
creative OOH advertising which are beneficial and
advantageous to the peculiarity of each
Outdoor advertising is a great way to reach
consumers where they live, work, shop and play. It
is a medium that connects target audience (that is
constantly on the move) with advertisers and when
creatively deployed; it creates brand, reputation
and image where none existed before.
What Is Outdoor Advertising?
What form of advertising can be experienced 24 hours
a day, 7 days a week, 52 weeks a year and is not
surrounded by editorial or programming and can be
targeted to reach specific audience? If you guessed
outdoor advertising, you are absolutely right.
Outdoor advertising ranges from posters, airport
ads, bus signs, mall posters, transit shelter signs,
stadium signs, wallscapes to the familiar towering
billboards along highways. It can even be a
magnetized sign you put on the side of your van. It
is estimated that there are more than 40 types of
outdoor advertising with billboards being the most
widely used and recognized.
Why Use Billboard Advertising?
The advantages of billboard adverts are many when
compared with other forms of advertising. There are
loads of people, old and young, males and females
who travel and pass by the billboard advertising
medium in their cars, buses or any other means of
transportation couple of times over.
Billboard advertising has the following advantages:
Re-inforces the availability of the brand
Targets the mass market
Re-assures consumers of the brand choice
Provides retailers with proof of advertising
Reaches markets no other advertising medium
Builds brand loyalty
Maintains brand dominance
Strategically located, you can not miss it
Wide coverage, high frequency and very
Benefits Of Billboards & Other Outdoor
Billboards and other outdoor ads are an effective
way to capture attention, reach busy people, change
attitudes and convey important messages.
Some of the benefits of billboard/outdoor
advertising are mentioned below:
I. Total Reach
Provides broad coverage and target market reach. It
is the most visible media exposed to everyone who
goes outside of the home (hence, out-of home media)
to work, school, shop or play.
II. Constant Exposure
It is always in the public domain. People can not
‘switch it off’ or ‘throw it out’. People are
exposed to it whether they like it or not. In this
sense outdoor advertising truly has a ‘captured
III. Low Cost Per Thousand
Outdoor advertising has the lowest cost-per-thousand
of all media. It is unsurpassed in its ability to
supply long lasting impression, coverage, reach and
Outdoor advertising has advantage of cost, opening
the door to all advertisers, small or big. According
to research by Outdoor Advertising Association of
America (OAAA), outdoor advertising is 80% less
expensive than television, 60% less expensive than
newspapers and 50% less expensive than the radio.
IV. Target Market
You can target a precise audience in a specific city
or broad based population. Outdoor advertising can
be efficiently used to target specific ethnic group,
age, income levels, or other demographic segments.
Outdoor advertising can be located in any areas
where it will most likely be effective. These same
ads when carried by newspapers, radio or television
may be missed altogether by the ideal target
Outdoor advertising is considered to be one of the
oldest media, yet technology has provided the
opportunity to develop creative, eye-catching and
high-impact billboard messages.
VI. Attention Span
Consumers will naturally focus on an outdoor
advertisement in comparison to the same ads in
newspapers, TV or the radio. Stuck in traffic or
waiting at bus stop, most individuals are looking
for something to pass time. Human eyes will rapidly
fixate on an outdoor signs to help pass time and
VII. Larger Than Life
Outdoor advertising compels attention, stimulates
recall and gives big brand feel. Advertisements on
mega billboards build brands stature and commands
VIII. Media Mix
Outdoor advertising when combined with other media
becomes most effective and excellent adjunct to the
newspapers, TV or the radio.
Why not come on board and let’s delight you with our
top-rated commuincation strategy to build your
brand, reputation and image.